There are a few things you need to know about Loewe.

First, it’s their website.

Recently they have changed their theme, which shifted our view on the brand entirely. How should I say it? It’s brighter and lighter, you see:

Just two weeks ago, their homepage was dominated by an oversized ad campaign image, with brownish edges on the corners of my screen. Oh, and the menu was located on the right top.

Now everything has been simplified – the background is white, the front image only occupies the space in the center, and the menu is on the left. And it’s less busy and easier to navigate.

Here’s a before and after:





The Loewe Fall Winter 2014 Ad Campaign is featured with new bags and of course, more love. But what I notice is that the Ad Campaign is very similar to Louis Vuitton ‘A Dozen Girls’ Ad Campaign. The pictures are more natural, or it seems to be, with no extra flavors added like special effects.

And instead of painting the Flamenco and the Amazona bag with new color or covering it with different leather, they are presenting the new iconic in gold suede with embossed Anagram. Classic and gorgeous.


This is the Loewe Amazona 75 Bag, the corned is refined with black calf nappa, the design is inspired by the trapezoidal silhouette of the original Amazona, which was launched in 1975. The light unstructured body gives an amazing feel together with the high grade exposed leather. It also comes with an removable and adjustable shoulder strap, which is also made from calf leather.

Measuring 29 x 24 x 18 cm, priced at $2690 USD.


Then we’ve the new streamlined Flamenco Knot Bag. Crafted in suede and embossed with Anagram, the Do not think too easy because the Volume is created by ‘precise’ cutting. What you need to know is the soft, two-fold construction with T-bar profile and the edges are hand-painted. The notched silhouette and unlined interior with two pockets are made to satisfy your crave.

Measuring 40,5 x 37 x 17 cm, priced at $2690 USD





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Loewe Origami Cubo Bag



Every bag has its own ‘thing’, if you know what I mean. One is purely made to look classy, the other one is built to be strong and forever (no more baby-ing yeah…) and that one… that one… is because we just need it in our life – remember something being a woman means no-need-to-explain-our-actions, right?.

Well, the Loewe Amazona bag was made to symbolize our liberty (our, we, woman), but there hasn’t been a designer bag on the market that can be flattened and folded, just like a big towel. Does it fit in my bookshell?

It’s cleverly designed and roomy too, ideal for travelling as saves so much space. Perhaps I will buy two, one for my shoulder and one folded inside – in case of limited-space-crisis. Well, let’s bang some features shall we?

From the latest 2014 ‘Skin’ Collection, tada…the Loewe Origami Cubo Bag. So what’s new? Inspired by the geometric shape. Built with two handles to use as a carry-one and it comes with a bandolier strap of 40 cm. The French calf is finished with a burnishing technique; refined with a glossy look.

Measuring 24 x 22 x 23 cm, it comes in different colors; nude, black and brown. At Loewe boutique or e-store for $2.150 USD or €1.400. J’ adore, et toi?



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Loewe Spring Summer 2014 Ad Campaign


The best way to spot ‘what’s trending’ is to wait for the latest ad campaign. The Loewe Spring Summer 2014 Ad Campaign is featured again with Penelope Cruz, the pictures were shot in refreshing white and neutral colors for the upcoming season collection. There’s no one better at representing the label Loewe than Penelope, she expressed the beauty inside a Spanish woman.


For the new bag collection, set your eyes on the Amazona bag (of course, but expected!). This classic bag is fully decorated in white and gold hardware, clean and luxurious design for spring and summer. With four golden studs on the bottom and beautified with black lining. Wear it with your fresh-white outfit.

The other bags that Penelope modeled are the Aia, Pillow and cubo bags. All featuring new delight and subtle colors, perfect to deepen your feminine side.

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This Little Loewe Panda Might be the Cutest Coin Purse Ever



A lot of people have a particular type of animal on which they obsess. For me, it’s bulldogs – I prefer English, but a Frenchie will do in a pinch. I’ll cross the street and chase someone down in order to pet their bulldog, even if there’s oncoming traffic. For our operations director Shannon, it’s pandas. She may not have as many opportunities to pet random pandas on the way to the grocery store, her love for the lovable bears is still strong. She already has a panda case for her iPhone, and I think she should add this Loewe Panda Coin Purse to her collection next.

Adorableness usually isn’t a quality that I seek out in my leather goods and accessories, but when executed correctly, it’s incredibly hard for even me to resist some serious cuteness. Gucci has had a monopoly on animal-themed luxury coin purses (which are maybe even a whole genre unto themselves now) for the recent past, but this Loewe piece is not only seriously cute, but it’s a slightly uncharacteristic bit of humor for a brand that’s generally quite staid and maybe even a bit conservative.

Fashion can always use more humor, more recognition that perhaps not everyone in the industry is as self-serious as we often get the reputation for being, as long as we don’t lose the luxury along the way. This little panda is a perfect example of executing that combination beautifully. Buy through Net-a-Porter for $265.

Tags: Loewe

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